Digital Literacy for Small Businesses

Economic Mobility & Jobs

BRIDGEGOOD serves economically disadvantaged and ethnically diverse women entrepreneurs in Oakland, the East Bay, and greater Bay Area who have not yet developed Internet skills for use in their marketing efforts.

BRIDGEGOOD provides business technical assistance (graphic design, digital marketing, digital literacy) services for merchants located along the Business Rapid Transit (BRT) route in Oakland. Based on our work in 2018, 2017, and 2016 with AnewAmerica and BRT technical assistance providers, additional intensive, street-level technical assistance services for businesses along the BRT route are needed immediately and continuously.

As such, BRIDGEGOOD provides assistance that supports latino-owned small businesses impacted by AC Transit’s Bus Rapid Transit (BRT) construction along International Boulevard in East Oakland. Our team communicates with BRT businesses 100% in Spanish.

International Boulevard extends ten miles through several diverse communities in East Oakland where AC Transit is planning to add a dedicated Bus Rapid Transit (BRT) lane meant to address the need for better public transit options in the area. While the BRT is an exciting addition, better connecting area residents to other parts of the city and Bay Area, the three-year period of construction is expected to have a tremendous impact on local small businesses and nonprofits serving low income residents.

In order to mitigate this disruption, avert displacement, and prepare these entities to thrive once construction is complete, BRIDGEGOOD offers technical assistance including digital literacy education, design services, and social media marketing.

In collaboration with AnewAmerica Community Corporation, Bay Area Local Initiatives Support Corporation (LISC), Lawyers’ Committee for Civil Rights of the SF Bay Area, REN Center, and The Unity Council, BRIDGEGOOD was selected as a BRT Business Technical Assistance service provider. Businesses set the cost of each project and decide how much they want to pay between $50 to $250 and designers select the projects that appeal to them.